Concept Development Workshop

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DATE:       Saturday, 3 October 2015
TIME:       9h30 to 13h00
VENUE:    Jintek Media Institute, 410 Pretorius Street, Arcadia (Between Nelson Mandela Drive and  Du Toit Street)

Bookings essential:  admin@writersguildsa.org. Bookings close on 1 October 2015 at 12h00

Cover Charges:
WGSA Student members – Free of charge
Members / Students with valid student card / Affiliated organisation: R50
Non-Members: R100

To secure your booking:  Please pay the required cover charge to our bank:
WGSA Current Account
Standard Bank, Melville
Branch No: 006105
Acc No: 300082444
Acc type:  Current

Please use your name and surname as reference / PTA3/10

Do you have an idea for a film? Or even 100s of ideas? How do you know the idea is good enough to be developed? Or which one out of the hundreds you should pursue? We all know that developing and idea is no small task and before you write the script or even do the outline you need to know whether the idea will be worth the time and effort.

At the next WGSA workshop in Pretoria Mamokuena Makhema will explain how you analyse your idea in order to gauge its entertainment value. Then she will give you tips on how to make it more entertaining. The outcome of the workshop is to equip you for more than just analyzing and enriching your story ideas, though. With this knowledge and skill you will be able to prepare yourself for pitching.

  • Matters for discussion:
  • Over and above these issues she will take you through the principles of breaking down your story and then reassembling it into something entertaining.
  • You will probe and dissect your story through exercises to find the answers to things such as who is the champion in your story, what does he or she want and why?
  • What is standing in their way of getting it?
  • These principles are applicable to film as well as TV and will prepare you for pitching your ideas .

“All the stories out there are fundamentally the same. It is the way you implement it that makes the difference,” Mamokuena Makhema.About your facilitator:

Mamokuena Makhema is a sought after lecturer who has worked for a number of Universities and other film related organisations across the country, i.e. TUT, Pan African Federation of Filmmakers, Film Resource Unit and Zanusi Brand Solutions. It is hard to put her knowledge and experience in a nutshell. She has completed her Masters Degree in Film making and TV at Wits and a BA at the University of Lesotho as well as completing the NFVF’s Spark and Masters programmes. Her employment history expands even more on her skills and abilities with positions such as researcher, senior projects manager for audience development, assistant project manager, marketing, curriculum developer, screen writing mentor, content producer, directing a documentary and many more. But her passion lies with the craft of story telling. We shall be picking her brain about concept development this time but we look forward to learning much, much more from her in future.